One of the key questions that will determine the future success of many companies involves whether tablet computers such as the iPad can really threaten laptops. Are tablet computers a complementary device or a true substitute for the traditional laptop computer? Read this article for a video and more commentary.
Branded products often suffer impairments during times of economic stress as consumers search for cheaper alternatives. However, the combination of attractive products and intelligent marketing can sustain brands even in a poor economic climate. Interbrand’s report covering the best global brands of 2010 suggests that the most entrenched brands have retained their position reasonably well while up-and-coming brands managed to make significant advances.
One year is a relatively short period of time but represents an eternity when evaluating the products offered in the nascent market for electronic reading devices. One year ago, there was much excitement regarding the potential for the Kindle DX to revolutionize the market for textbooks. The Kindle DX is a larger version of Amazon.com’s popular Kindle device which is more suitable for larger formats such as textbooks. Several business schools aggressively rolled out materials specifically designed for the Kindle DX. The results of the experiment are now in and according to the Financial Times, the device has received very mixed reviews. Read this article for more details.
Rupert Murdoch has an enduring devotion to newspapers and is eager to extend his key franchises from print to emerging digital formats. Mr. Murdoch has embraced Apple’s iPad tablet device for delivery of News Corporation’s Wall Street Journal and The Times of London. However, long before the iPad emerged on the scene, The Wall Street Journal was one of the only newspapers that succeeded in operating a website with mostly paid content. The Financial Times reports that News Corporation has sold 10,000 iPad subscriptions at $17.29 per month and 5,000 subscriptions to The Times of London for £9.99 per month. The one sticking point for many Wall Street Journal subscribers? Print can often be a cheaper alternative which rankles consumers who expect to share in the benefits of lower production and delivery costs. Read this article for more details.
Rapid price deflation in the market for dedicated e-readers continued today as Amazon unveiled a new generation of its Kindle e-reader device. While the new Kindle features better e-ink technology and is smaller than the version it replaces, the most notable change is yet another cut in price. Amazon has introduced a Wi-Fi only device for $139 with the 3G wireless device remaining at $189. This comes only weeks after Amazon cut the price of the current Kindle version from $259 to $189 and announced that e-book unit sales now exceed hardcover sales. Read this article for more details.