Category archives for: Kraft Foods

Rosenfeld Defends ‘Transformational’ Cadbury Acquisition

In an exclusive interview today on Bloomberg Television, Irene Rosenfeld, CEO of Kraft Foods, strongly defended the company’s acquisition of Cadbury which closed earlier this year. Ms. Rosenfeld believes that investors who remain skeptical regarding the acquisition will eventually be won over as projected synergies appear in financial results. Skeptical investors include Warren Buffett who opposed the acquisition and “felt poorer” based on the terms of the deal. Mr. Buffett has reduced Berkshire Hathaway’s stake in Kraft in the months since the Cadbury acquisition closed. Read this article for excepts and to view the video.

Berkshire Hathaway Reduced Kraft Position During First Quarter

Buffett Kraft

In a 13F Filing with the Securities and Exchange Commission this afternoon, Berkshire reported holding 106.7 million shares of Kraft as of March 31, 2010 compared to nearly 138.3 million shares on December 31, 2009. In addition to the sale of Kraft shares, Berkshire liquidated shares in several other companies and added to positions in three companies. No new positions were initiated during the quarter. Let’s take a brief look at the Kraft sale and other transactions revealed in today’s report.

Kraft’s Executive Compensation Policies Reward Value Destruction

Irene Rosenfeld

Kraft Foods Inc. released its annual proxy statement yesterday which serves as timely illustration of the faulty logic that compensation committees regularly use when setting executive compensation. As we discussed last month, compensation policies can encourage executives to pursue value destroying mergers. Kraft CEO Irene Rosenfeld earned $26.3 million in total compensation for 2009 with significant components granted due to “exceptional leadership” that resulted in closing the Cadbury acquisition in February. Read this article for more details.

Motives Behind Value Destroying Mergers

Merger Cartoon

In recent weeks, Kraft’s proposed acquisition of Cadbury has generated a great deal of interest. When an investor with Warren Buffett’s reputation characterizes the transaction as making him “feel poorer”, observers might wonder what could possibly motivate a CEO such as Kraft’s Irene Rosenfeld to pursue such a deal. While we cannot pretend to know Ms. Rosenfeld’s motivations, there are some general observations investors can make regarding the incentive systems and motivations that make value destroying mergers and acquisitions very common. Understanding these motives can help investors avoid situations where managements seem prone to destroying value. Read this article for more details.

Buffett “Feels Poorer” Based on Terms of Cadbury Deal


In a CNBC interview this morning prior to the special meeting of Berkshire Hathaway shareholders, Warren Buffett comments on a number of topics including the Obama Administration’s proposed bank tax. Mr. Buffett does not believe that banks are making “obscene profits” and companies that have already repaid TARP funds should not be forced to effectively pay for bailouts at Fannie Mae and Freddie Mac. Read this article for more details and to view the video.

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