Tony Hsieh Describes the Rise of Zappos in ‘Delivering Happiness’

Tony Hsieh Describes the Rise of Zappos in ‘Delivering Happiness’

When Nick Swinmurn initially pitched his idea for an online shoe store, Tony Hsieh thought it sounded like “the poster child of bad Internet ideas.” Intuitively, it seems obvious that customers prefer to try on shoes prior to making a purchase. However, the statistics on the size of the paper mail order catalog business for shoes convinced Mr. Hsieh to give the idea more thought. Delivering Happiness: A Path to Profits, Passion, and Purpose is the story of how Zappos rose from obscurity to achieve a $1.2 billion valuation when Amazon.com acquired the company in 2009. Read this article for a book review.

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