In Praise of Irrationality

“The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” — David Ogilvy Beautiful equations are seductive. Mathematics brings logic and structure to a

Farnam Street’s Great Mental Models

“So whatever you wish that men would do to you, do so to them; for this is the law and the prophets.” — The Golden Rule as expressed in Matthew 7:12 Hanlon’s Razor advises us to give others the benefit

Berkshire Hathaway’s Culture of Trust

“Buffett trusts me so much with Berkshire’s money that I am even more careful in handling Berkshire capital than in handling my own.” — Bruce Whitman, former CEO of FlightSafety International Trust takes a long period of time to fully

Book Review: The Ride of a Lifetime

“The decision to disrupt businesses that are fundamentally working but whose future is in question—intentionally taking on short-term losses in the hope of generating long-term growth—requires no small amount of courage.” — Robert Iger The risk of potential disruption strikes

The Man Who Solved The Market

“Higher mathematics may be dangerous and lead you down pathways that are better left untrod.” — Warren Buffett, 2009 Berkshire Hathaway Annual Meeting Success in most areas of life requires having a clear and coherent view of reality along with

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