Johnson & Johnson’s Current Problems Mask Potential Opportunity

Johnson & Johnson’s Current Problems Mask Potential Opportunity

Few large companies have built up as much brand equity and consumer goodwill as Johnson & Johnson. The company routinely appears near the top of lists of the most respected American companies and makes products that consumers rely on. The company’s prompt response to the Tylenol recalls in 1982 made it the subject of numerous case studies on how to properly handle such situations. Read this article to see whether J&J represents a good buying opportunity today.

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