Deprival-Superreaction Tendency

Deprival-Superreaction Tendency refers to the human reactions to the experience of loss — both the loss of something one already possesses as well as the loss of something that one has almost obtained. Human beings feel the pain of loss much more intensely than the pleasure of an equivalent gain and there are important consequences stemming from this tendency. This article is part of a series on Charlie Munger’s Psychology of Human Misjudgment.

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