Estimating Global Brand Value

Estimating Global Brand Value

The Financial Times published a special report today (also available as a pdf file) that attempts to quantify brand value for the top 100 global brands. The top global brand remains Google followed by IBM, Apple, and Microsoft. Coca Cola, McDonalds, and Marlboro are familiar consumer products brands that appear in the top 10 list. The survey was developed by BrandZ and is based on quantitative consumer research and financial analysis. Read this article for more details.

Toyota’s Recall Problems Illustrate Risks of Brand Erosion

Toyota’s Recall Problems Illustrate Risks of Brand Erosion

Toyota’s recalls in recent weeks have attracted a predictable amount of attention given the number of impacted vehicles on the road. Rarely a day goes by when Toyota’s latest woes are not reported on the front page of The Wall Street Journal and on television news reports. For a company that has built its reputation on safety and dependability, the recalls are particularly damaging. Read this article for more details.

Kraft’s Hostile Bid for Cadbury Highlights Power of Economic Moats

Kraft’s Hostile Bid for Cadbury Highlights Power of Economic Moats

The drama associated with Kraft’s hostile takeover bid for Cadbury has been widely reported in recent weeks. With Kraft’s decision earlier this week to make a formal bid that did not sweeten the terms of the original offer, it appears that we are in for several months of high stakes wrangling before Cadbury shareholders make a final decision. Read this article for thoughts on what the deal implies for the value of Cadbury’s economic moat.

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