GEICO May Soon Surpass Progressive’s Market Share

GEICO May Soon Surpass Progressive’s Market Share

It’s war on the television screen. On one side you have GEICO’s Gecko and the famously maligned Caveman. On the other side is Flo, the hyper enthusiastic Progressive sales clerk. It’s hard to escape these characters during sporting events or prime time as they try to win market share through a combination of amusing brand building characters and claims of lower prices. Read this article for a look at how these companies matched up from a financial perspective in 2009.

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